Here are some examples of our preferred messaging to include in your customer touchpoints.
Keep it simple. Don't lose a customer because the payment instructions were too complicated.
Stand out. Use black text on light backgrounds and bright green (Tabby color) on dark backgrounds.
Be sensitive to the situation. Carefully consider what is going with your customers and in the wider market environment, and amend your promotion and marketing of Tabby accordingly - in all your channels.
Don't use icons only. Guide your customers through simple numbered steps instead, so they know exactly what to do next.
Don't overcomplicate it. Prioritize clarity. Your customers will appreciate it on their way to the checkout.
Don't encourage debt. Do not encourage shoppers to spend outside of their means. Using phrases such as 'strapped for cash?', 'don't wait until payday' or 'broke AF' are not ideal.
Use Tabby's logos where relevant
Use provided logos. Ensure you use Tabby's logos where necessary so your customers recognize that you offer Tabby's payment options.
Don't alter the Tabby logo. Don't rotate, crop, recolor or redraw the logo.